Simply Tax Solutions
Case Study
When Simply Tax Solutions, a tax and accounting firm in Redland Bay in greater Brisbane, partnered with OPO SEO, the goal was simple to say and hard to do: become the obvious choice for accounting in their area, both in Google’s local results and in the AI assistants that people increasingly ask for recommendations.
- A crowded local market. Prospective clients search accountant near me and tax accountant Brisbane, then compare Google Business Profiles and reviews before choosing.
- The shift to AI search. More and more, prospects skip the list of links entirely and simply ask ChatGPT or Google’s AI for a recommendation.
- Two jobs at once. Simply Tax needed to win the local Map Pack for their core service area and build the entity signals that get a business surfaced in AI answers.
- Google Business Profile optimization. Categories, services, posts, and a review system tuned to their local market.
- Local content and service pages. Clear, dedicated pages for individual tax returns and tax planning, written for how clients actually search.
- Citations and NAP consistency. Matching name, address, and phone across the directories that confirm a business to Google.
- Entity SEO and structured data. Defining Simply Tax as a clear, trusted entity so Google and AI systems can confidently recommend them.
- AI visibility work. Answer-ready content and the signals that AI assistants pull from.
Results
From full engagement in October 2025, the contact-form data tells the story: more leads, more of them becoming clients, and the higher-value business clients Simply Tax wanted to grow.
More leads, all year round
Annual leads grew 49%, from 39 in 2024 to 58 in 2025.
Even in the slower off-peak months the monthly average rose 67%, from 2.4 to 4.0 leads. Source: 137 verified contact-form submissions since full engagement on October 10, 2025.
More leads became clients
Lead-to-client conversion reached 43%, up from about 26% in 2024.
The onboarding rate climbed 70%, from 1.0 to 1.7 new clients a month, and the firm signed 9 new clients in the 5 months after engagement, nearly matching the 10 it signed in all of 2024.
The right kind of clients
78% of the new clients are businesses and sole traders, the higher-value segment Simply Tax wanted to grow.
That is the proof the entity-first positioning attracted the clients that matter, not just more volume.
Found in Google and AI
For accountants redland bay, Simply Tax now sits in the top 3 of the Google Map Pack across 94% of its local grid, at an average rank of 3.
It is also the number one answer on ChatGPT and Google’s AI Mode for the top tax firm in Redland Bay.
“OPO SEO’s regular communication and desire to ensure we’re operating on the same page have been impressive. The team has genuinely tried to understand what we’re hoping to accomplish.”
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